“The cost of being wrong is less than the cost of doing nothing.”
- Seth Godin

🧠 Work smarter, not harder

I've worked both on big consultancy firms (don't miss the strict dress codes 🙅) and on smaller SaaS startups. I've been put in charge of entire SEO strategies, managed 7-figure budgets for paid media, and crafted creative content/email campaigns.

All these experiences have contributed to the skill set I have today; in essence, I'm a data-informed marketer that enjoys crunching data and use insights to optimize marketing initiatives that add real value to the user throughout its lifecycle.

Oh, and whenever possible, I try to avoid doing things twice. I have an eye to turn patterns into automation of tasks and workflows, making work more efficient, one task at a time.

🔬 Engineer turned Marketer

My education is a bit unusual for a marketer. I hold a Masters Degree in Biomedical Engineering, a time of my life where I was exposed to lots of Physics, Programming, and especially Maths. While I was good at it, I felt I needed more than solving thrilling integral formulas and Fourier series.

That said, I don't regret my education or career choices at all! In fact, my technical background has given me a unique POV in the marketing world.

Learn by doing!

I see side projects as a great playground to experiment and develop skills. Even when a project doesn't take off, it still teaches you a new valuable skill or lesson.

My most successful project is Geeky Explorer, a travel website where I share tips and hacks for smart travel.

🙋 On a personal note...

I proudly suffer from itchy feet and have visited ~50 countries so far. While I love the energy and buzz of big cities for a limited amount of time, I'm mostly drawn to nature and the great outdoors.

Other hobbies include cooking and convincing my partner adopting a cat is a good idea playing with my cat 🐱. And puns. I'm always ready to hear your best (read: worst) puns.

Finally, I love taking photos and Instagram is where I share some of my memories.

My work experience

For the past 10 years, I've helped craft and implement marketing strategies for several international companies based in Europe, Asia, and the United States.

See work experience

👀 Sneak peek

These are some of the projects I've had the chance to work on.