The idea of this content project was to find patterns and common strategies amongst successful consultants and freelancers on how they build their business proposals and pitch clients.
After speaking with 114 consultants, both on written surveys and on 1:1 interviews, we created a business proposal guide with tips on structure, design, and specific advice on pricing and communication.
This research/editorial page filled with data insights was linked to a
business proposal builder, a free tool to leverage Piktochart templates.